Some customers want multi-factor app access turned off.
For those that want it. You need to ensure that the users have disabled multi-factor authentication.
AND
From the 365 account go to Identity/Entra.
Select Overview
Choose Properties
Scroll to the bottom and look for a small print says “Manage Security Defaults”
Change the option to Disabled (Not recommended).
Accept past the warning.
The 365 accounts are now set to not enforce multifactor authentication for everyone. Unless it is enabled at the individual level.